Performance-Oriented Video Content
Content & Brand Strategy Associate
Role
HumanSquad
Company
2024
Years
Project Overview
Schooliply operates in the study-abroad space, where complex processes and misinformation often create confusion for prospective students.
The Challenge
- Audience education through structured, layered content
- Reducing friction around timelines, requirements, and decision-making
- Balancing clarity with engagement
My Approach
- Structured educational content into clear themes and repeatable formats
- Supported campaign planning around specific study-abroad concerns
- Ensured consistency with broader HumanSquad brand positioning
Results
Educational content supported 50,000+ cumulative views across platforms and increased engagement on study-abroad topics. Campaigns supported qualified inbound demand during active periods.
