Product Marketing & Growth Strategy
Independent Content & Creative Strategist
Role
Splice
Company
2025
Years
Project Overview
Splice is an all-in-one business management platform for beauty and wellness businesses in Africa, targeting time-poor, mobile-first operators.
Scope: Messaging, content planning, lifecycle marketing, growth strategy
Formats: Social content plan, lifecycle emails, growth framework
The Challenge
Product clarity and value communication
Activation and retention through content systems
Education-led growth and trust-building
My Approach
Developed product messaging focused on control, clarity, and ease
Designed a social content plan spanning awareness, education, proof, and action
Created lifecycle email flows to support onboarding and retention
Proposed a long-term growth strategy centered on education, partnerships, and product-led adoption
Results
Demonstrated a structured, user-centered approach to product communication and growth aligned with business objectives.