Product Marketing & Growth Strategy
Independent Content & Creative Strategist
Role
Splice
Company
2025
Years
Project Overview
Splice is an all-in-one business management platform for beauty and wellness businesses in Africa, targeting time-poor, mobile-first operators.
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Scope: Messaging, content planning, lifecycle marketing, growth strategy
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Formats: Social content plan, lifecycle emails, growth framework
The Challenge
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Product clarity and value communication
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Activation and retention through content systems
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Education-led growth and trust-building
My Approach
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Developed product messaging focused on control, clarity, and ease
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Designed a social content plan spanning awareness, education, proof, and action
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Created lifecycle email flows to support onboarding and retention
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Proposed a long-term growth strategy centered on education, partnerships, and product-led adoption
Results
Demonstrated a structured, user-centered approach to product communication and growth aligned with business objectives.